It is said that the term whiskey is from the Gaelic meaning “water of life”. As we all know, there are many different kinds of whiskey. Bourbon is a uniquely American whiskey. Uniquely named, uniquely flavored, uniquely formed.
Typically, the “mash” or recipe is a combination of three grains: corn, rye, and barley. Corn is the grain that provides most of the whiskey’s sweetness, while rye gives it its characteristic spicy flavor. Barley is responsible for both the whiskey’s color and its distinct maltiness.
Why is this “water of life” concoction of interest?
The world, at one time, lacked refrigeration and filtered, clean water. Wine and distilled spirits were popular substitutes. Thus, in 1770, the average colonial American consumed about three and a half gallons of alcohol per year, about double the modern rate. This doubled by the mid-1800’s.
It was common for military leaders, such as George Washington, to offer whiskey, as part of the troop’s rations.
Fast forward, and most serviceman have built up traditions for celebrating events with their brothers in arms. And they have been known to tip a dram to fallen comrades as well.
This is a necessary backdrop to my great conversation with four men, each from the four branches of the military: Army, Navy, Airforce, and Marines, who determined to create a mash of four grains (not three) that would bring honor to their comrades, their nation, and the bourbon whiskey industry.
They sought out a hall of fame distiller, Steve Nally, and through close collaboration, introduced their first batch this year. With patience (Slow is smooth, smooth is fast), tenacity, and passion, their Four Branches Bourbon was launched.
This was not simple. This was an audacious, expensive move in a closely held and crowded market. And something wonderful happened.
This was a great conversation about the heart and soul of four men who wanted to make a difference. Enjoy the “unique 4-grain recipe that's smooth up front with a little bit of bite on the back to give you that "Kentucky kiss." And that is just the men behind the brand. Enjoy the bourbon as well.
Note the company’s slogan:
Serve Honorably.
Drink Honorably™
And the men behind the brand:
Rick Franco, U.S. Marines; Michael Trout, U.S. Airforce; Robert Casey, U.S. Army; and Harold Underdown, U.S. Navy.